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Legendary Ford Mustang Officially Launched in Sub-Saharan Africa


Something fresh and exciting from Ford has hit our shores, it’s possibly one of the most anticipated cars to hit South Africa in a long while. Welcome back Ford, we hope this is a knockout.

Arguably the most anticipated new model introduction in Ford South Africa’s illustrious history, the launch of the Ford Mustang, has finally become a reality, to the delight of motoring enthusiasts countrywide.

The new Mustang is Ford’s most revered and recognisable nameplate, having become an automotive icon the moment it was launched in 1964, followed by more than 50 years of continuous production and over nine-million cars sold to fans around the world.

The latest Mustang, unveiled on 17 April 2014 to mark its remarkable 50th anniversary, is now finally available for sale in South Africa following the commencement of right-hand drive production for the first time at the Flat Rock Assembly Plant in Michigan.

“This is the car we’ve all been waiting for! The mighty new Mustang is here,” says Tracey Delate, General Marketing Manager, Ford Motor Company Sub-Saharan Africa Region.
“We’re delighted to finally be able to offer the new Mustang to local buyers who flooded Ford dealers with queries and orders when we announced last year that it would be coming to South Africa. It’s been a long wait, but it has certainly been worth it!”

The new Mustang has been a global hit since it was launched internationally last year, and was the world’s best-selling sports car in the first half of 2015. It is the world’s most-liked vehicle on Facebook (with more than eight million likes), and has made more than 9 000 appearances in television, music and video games. It has co-starred in films with Hollywood stars Will Smith, Nicholas Cage, Jason Statham, Tom Cruise, and perhaps most memorably Steve McQueen – in the cult 1960s movie Bullitt.

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