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SEEING CARS THROUGH THE EYES OF CHILDREN

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TMC is exhibiting the Camatte Capsule trailer at the International Tokyo Toy Show 2016 from 9-12 June. The interior space of this new design can be customised as a joint activity for parents and children to share. It is hoped that this will create an opportunity for parents and children to enjoy interacting with cars together.

In addition to encouraging kids to be more familiar with cars, the Camatte Capsule is also sure to pique their creativity as they witness these trailers turn into tiny houses. Sitting at 3,785 mm long, 1,500 mm wide and 1,845 mm tall, the Camatte Capsule is equipped with three screens that allow children to visualise how the interior could look like in their own interpretation. So, those attending the show are allowed to customise the trailer by using a tablet with a specially designed app.

Thanks to the application, six different colour patterns can be projected – and then a total of eight different objects can be added inside the trailer. Among other items, visitors will find a bed, a basketball hoop and a toolbox. The design then gets projected on three of the trailer’s walls and Toyota believes parents and kids will be able to discuss the designs envisioned by the small ones.

But it’s not the first time Toyota is showcasing at Tokyo Show. Out of a desire to convey the joy and dreams of motor vehicles to the next generation, Toyota has been exhibiting various types of Camatte vehicles at the Tokyo Toy Show since 2012. While children were allowed to exchange and customise exterior panels of Camatte vehicles in the past, the focus has shifted to the interior space this year.

The show will also feature several of Toyota’s previous Camatte concepts, including the Sora from 2012, 57s (2013) and Hajime (2015), giving visitors, young and old, the chance to think about the future of cars and motoring with hands-on experiences.

The Sora was Toyota’s first Camatte concept to be shown, a small car that children can drive and customise with easily removable body panels in different colours. The 57s features more complex bodywork, with 57 detachable small panels that can be assembled like a jigsaw puzzle.

The Camatte Lab (2014) lets children display drawings they had created on the bonnet and is designed to give them a close-up look at the car’s inner workings. Last year the Hajime was presented together with Camatte Vision, which uses augmented reality technology to let children enjoy the simulated experience of specifying their car’s design, then driving it through town.

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