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The Revival Of The PEUGEOT Pick-Up

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PEUGEOT’s latest model introduction may take many by surprise, being – perhaps – unexpected from the brand’s typical French flare of late. The new PEUGEOT LANDTREK is a Pick-Up, but this isn’t PEUGEOT’s first foray into that market – in fact, the brand has an enviable and successful legacy, especially in Africa.

With one of the longest histories in the automotive market, PEUGEOT celebrated its 210th anniversary in 2020. During that time, it has entrenched core values in its products that share the resilience of the brand – factors that have made PEUGEOT particularly well-suited to the African market: robustness, durability and adaptability.

Over nearly a century, PEUGEOT has been a formidable force in Africa. The new LANDTREK enables PEUGEOT to make a strong comeback in a market where it has a very strong heritage, fuelled by numerous racing victories. It personifies the DNA of legendary models such the 404 wagon and the 504 Pick-Up.

PEUGEOT is becoming increasingly global with the new PEUGEOT LANDTREK, which enters the One-Ton Pick-Up segment with the goal of becoming a new benchmark in a market that represents around 300,000 annual sales units in the Middle East Africa region. Light Commercial Vehicles (LCVs) account for more than 25% of the South African new vehicle market, making LANDTREK a key launch for PEUGEOT in a key market.

South Africa certainly is an important market for PEUGEOT. The brand has opened 15 new dealerships in the past 18 months and boasts one of the freshest product ranges on the market today, with 80% of the passenger car range refreshed in the last year alone. PEUGEOT has launched the new 2008 in February (the 2021 South African Car of the Year), 3008 facelift in April, new 208 in May, and now LANDTREK.

When designing the new PEUGEOT LANDTREK, particular attention was paid to reliability, robustness and ease of repair, which are among the main expectations of Pick-Up customers.

Robustness, loading capacity… a design to set the benchmark for the One-Ton Pick-Up market

The new PEUGEOT LANDTREK is available in 4×2 and 4×4 diesel Double Cab, meeting both professional and family needs, with one of the most accommodating bodies in its category and meeting the most discerning demands of the South African bakkie market.

It offers up to three tons of towing capacity and a payload that exceeds one ton. What’s more, the new PEUGEOT LANDTREK has the most accommodating cargo bed in the segment.

In terms of comfort, LANDTREK comes with state-of-the-art on-board technology, advanced adaptability and SUV-like driving pleasure.

The PEUGEOT brand worked closely with the best international suppliers from Europe, Japan, and the USA, amongst others, to design this vehicle. As a result, LANDTREK targets the best standards on the market. More than two million test kilometres were covered, across all terrains and in all conditions, particularly on African roads: the teams at the Africa Technical Centre made a major contribution to the test and development programme, confirming the robustness and adaptation of the new PEUGEOT LANDTREK to the uses and needs of customers in the Middle East and Africa region.

A complete range of customised accessories for the new PEUGEOT LANDTREK will be available in the PEUGEOT network, a key feature in the Pick-Up segment. In total, more than twenty-eight dedicated accessories will be available.

A modern and attractive style, perfectly in line with the PEUGEOT identity

The exterior design is outstanding with a strong personality that perfectly integrates into the brand’s current range, incorporating all its codes: vertical grille with the Lion in the centre and vertical LED light signatures.

The interior features a 10” HD screen at the top of the dashboard, setting the tone for an interior that has been meticulously designed to include many of the features found on the other PEUGEOT models, including “toggle switches” that provide access to all the functions.

Exceptional adaptability

As well as being robust and practical above all, the PEUGEOT LANDTREK also provides its passengers with comfort and functionality. Special attention is paid to the three rear passengers, with backrests tilted to 23° for even greater comfort.

The modularity of the rear bench seat in the LANDTREK Double Cab adds enormous versatility to the cabin, with the possibility of folding the backrest in 60/40 or 100%. In addition, the rear seat cushions can also tip-up in a 60/40 split to allow for numerous and flexible loading configurations. When folded down, the backrests can support a load of up to 100kg. In addition, two ISOFIX fasteners ensure the safety and docking of child seats.

At the front, stylish and comfortable independent seats offer a central armrest. The passenger compartment is spacious and comfortable, with 1550 mm wide shoulder room in row two and a knee space of at least 50 mm, ensuring the comfort of all occupants.

Climbing on board is easy with seven grab handles in the passenger compartment.

Cutting-edge on-board technology

The new PEUGEOT LANDTREK features the latest generation comfort equipment from the brand’s SUVs: advanced connectivity, automatic dual zone air conditioning, 10” HD touch screen compatible Apple CarPlay™ /Android Auto™ and 10 GB hard drive. This seamless integration with your personal devices allows LANDTREK to become an extension of your connected world, storing individual music playlists, pictures and more. In short: LANDTREK features every conceivable comfort of typical passenger cars, making LANDTREK as suitable for the daily commute as enabling lifestyle adventures and business a reality.

Safety is ensured by six airbags and an Electronic Stability Programme that includes Hill Descent Control that keeps the vehicle at a very controlled speed allowing the driver to concentrate solely on steering, Hill Start Assist – helps with uphill pull-offs – and Trailer Swing Control that acts automatically as soon as the trailer veers out of line. Drivers can also count on the Lane Departure Warning on the range-topping 4Action.

The headlamps are equipped with LED light signatures on both the front and rear. The PEUGEOT LANDTREK is fitted with rear reverse cameras and parking sensors. The off-road camera (in the passenger rear-view mirror) and 360° panoramic vision support the driver when negotiating obstacles or narrow lanes on the 4Action 4×4, further aided by additional front obstacle sensors.

Designed for all uses and high performance on all roads

City, road, motorway or hilly terrain, the new PEUGEOT LANDTREK is ready to conquer it all.

The 1.9-litre turbodiesel develops 110kW thanks to a variable turbine geometry with 16 valves. With a generous torque of 350Nm LANDTREK adapts to the prevailing terrain through Manual, Sport, or Eco modes.

Up to 235mm of ground clearance equips the new PEUGEOT LANDTREK with all the necessary assets of the Double Cab market, be it two- or four-wheel drive.

For 4×4 versions, the rear differential is equipped with a mechanical rear differential lock providing extra traction when one wheel slips. The Borg-Warner Transfer case allows for easy transfer between 2-high, 4-high and 4-low modes with the simple turn of the rotary switch. The new PEUGEOT LANDTREK 4×4 allows you to be at ease anywhere and in any weather, thanks to its crossing capabilities:

  • fording: 600 mm,
  • approach angle: 29° or 30° (depending on version),
  • departure angle: 27° or 26° (depending on version),
  • break-over angle: 25°,
  • ground clearance: up to 235 mm (17”/18” wheels).

Managed running costs

The PEUGEOT LANDTREK is covered by a five years/100 000 km Warranty and Service Plan with maintenance intervals every 10,000km with a view to optimising reliability and running costs, key elements for professionals and buyers of Pick-Ups.

With all its assets, the heritage and PEUGEOT’s ambition in South Africa, the new PEUGEOT LANDTREK is set to conquer Africa once again.

Pricing:

Allure Double Cab 4×2: R 579 900

4Action Double Cab 4×4: R 669 900

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